In recent years, China LED Display (light emitting diode) displays the application of increasing current LED displays have been widely applied to banks, railway station, gymnasium, LED display market potential becomes increasingly obvious. Dakota United States is the world’s largest electronic display manufacturer, in 2008 fiscal year, its worldwide sales of 50 billion U.S. dollars.

Recently, Dakota Kurtenbach, vice president of worldwide acceptance, “China Electronics News” interview, said, LED display in China has huge market potential, localization strategy to make Dakota’s China business has a solid foundation. Reporter: dakota’s in October 2005 for entering the Chinese market has achieved satisfactory? The next few years, Dakota in the Chinese market What is the goal? Kurtenbach: Our achievements and China satisfied with the whole operation. China’s extremely rapid pace of development to better promote the company’s AsiaPacific region markets.

In the next few months, we will continue to play the company’s technical superiority and comprehensive project management services as its core customer base. From the longterm plan, our new factory will enable us to LED electronic display market in China, the further development of even more powerful, but also more convenient for our quick response to regional operations for the company in all aspects of marketing opportunities.

China LED Display Industry Author: Currently in China, more than 100 LED display manufacturers to compete, as one has a relatively small number of local resources in China for foreign LED electronic display manufacturers, Dakota is how to develop the Chinese market in the strategic plan? Kurtenbach: LED display in China has great market potential. Over the past few years, China’s domestic manufacturers of LED display the rapid rise of this industry is full of fierce competition. We are aware of the customer base into distinct boundaries, Dakota company is the need for the best utility for the product customers. On the Dakota at the current stage of China’s development, I do not think we have fewer local resources. We have invested a great amount of funds in the AsiaPacific regional headquarters in Shanghai to build a new plant. Our rapid development in China for our current and future business has laid a solid foundation.

I: According to some data feedback, Dakota’s worldwide sales exceeding 3.1 billion dollars, of which 2 / 3 of products from the scoreboard. This of course is good, but it is also a product by adding a large number of chips there is a considerable risk, how you look at this issue? Kurtenbach: In the 2008 fiscal year, our worldwide sales reached 50 billion U.S. dollars. Of which only a small fraction of products derived from the standardized score. By providing a broad range of integrated LED display system for all kinds of marketing services, Dakota has maintained a stable momentum of development. As mentioned earlier, LED video display is our main products and occupy a major share of sales.

I: You are Keyframe department and head of technical services, can you tell us about the two departments of their respective characteristics and LED display manufacturers in the role? Kurtenbach: Keyframe design creative and exciting figures show content, including highdefinition video, 3D animation and motion graphics. In particular, they proficient in multimedia networks, large LED display features, deliver dynamic information to the audience. This sector includes animation designers, highdefinition video photographer / editor, producer, client manager and artistic director.

This is LED manufacturers provide a special product, but also from another point of view the performance of industry, Datacraft focus on the display. Video Products Engineering / Technical Services sector is one that contains from the production, electrical engineering to the market research, technical support, including a great span of a team. LED electronic display manufacturers, as R & D and design of the core, technical services department is always standing Dakota company to a leading position in the industry, an important factor.

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