Recently, the world’s second-largest mobile phone maker Samsung Electronics will launch mobile phone users in China at the end of application-oriented stores. Samsung said in a statement, using the Samsung Omnia II (I8000), and OmniaLITE (B7300, I329) smart phone users in China will be able to download from the application store applications, including games, social applications and e-books and so on.

Shops mobile phone applications filed, we must mention Apple, according to U.S. market research firm Gartner’s latest figures show that in 2009 global sales of mobile phone applications up to 42 billion U.S. dollars. In sales terms, account for 99.4% of Apple’s market share. It can be said to lead Apple’s application store has one era, as Google, BlackBerry, Nokia, China Mobile applications such as maternity stores opened in succession, the market model to emulate Apple’s application store fertility wind blowing, but no one has exceeded the scope. In the public giants competing application for the store and blankets out the roar, the Samsung has kept a low profile, after painstaking research and development, quietly in the UK to launch its own application store, followed by France and Italy and other places also have “opened” it comes as set foot on Chinese soil, in turn here to find an almost deprived of accommodation of their own.

It is understood that the Samsung to expand the application range of services in addition to Chinese also include Singapore, Germany and Brazil. Samsung Media Solution Center, vice president of the right to Kanghyun Kwon in a media interview, said: “With the globalization Samsung’s application store launch, Samsung will be its future flagship product users to open Store application. Our goal is to help everyone the ability to enjoy rich, personalized mobile experience. ”

However, industry believes that the application stores for mobile phones Samsung’s too late, but you want to accomplish something in a short time is not realistic, compared to the size of the market has formed a number of applications that store, you want to develop for at least but also 2,3 years. In particular, in the Chinese market such a special environment, very difficult.

According to latest survey data show that ITPUB: As of November 2009, Google mobile application store Android Market access to the development of China’s support rate was 24.5%, Apple’s cell phone use with Apple’s App Store stores the original design value chain, to 20.5% of the proportion of second place. China Mobile launched the Mobile Market though shorter, but with China Mobile’s strong forces for the development of China who has a strong appeal to the proportion of 17.9% the third largest mobile phone giant Nokia Although Internet companies started thinking about transformation, However, its application store Ovi is ranked fourth, with a traditional development heritage of the Windows Mobile platform platform, version of the update due to come in the slow pace of technology is relatively old, only ranked fifth. There are BlackBerry 4.6%, other 0.7%, so that the entire Chinese market is that the companies divided up the application. While the world at this time, as the world’s second-largest mobile phone maker Samsung is already the market from the current pattern of a place, but also easier said than done.

Second, the Samsung smart phone itself, using the operating system are Symbian, Windows Mobile, Android, more recently, independent research and development called “Bada” mobile phone operating system, which gives the development of mobile application store has trouble. Both can use the present application, mobile phone shops point of view, its operating system are Windows Mobile, which also brought to the user experience, the limitations of the feedback received from residence is also limited. In addition, Samsung Can operators and content of China’s manufacturers have good co-operation, its mode of application fees and costs high or low, can provoke users to download its contents of interest, China’s computer users can are willing to pay for will be the application of its stores have a vital role.

Collision in the 3G and the 2G era of mobile internet has become the most fashionable topic of the moment, therefore, operators, handset manufacturers have concentrated their efforts in it to do her homework, smart phones continue to emerge, the rapid increase in mobile applications, so Yue Lai The more and more manufacturers saw business opportunities, Nokia’s transformation of Internet companies, are beginning to realize the potential value of services, analysts believe that, if Samsung does not have enough innovative products, the market is bound to be ruthlessly eliminated.

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