Faucet national production has reached more than 1500 enterprises with annual sales of 100 billion yuan, annual exports increasing at a rate of 20%. More than ten years of effort, the domestic faucet industry, expanding the production scale, production capacity rapidly. At present, the market, all kinds of middle and low product is dazzling, colorful styling. However, we can not be proud, although we have more than 400 million U.S. dollars of exports, but it can affix labels in China, there are few, access to international markets are basically following the OEM basis, is China’s annual imports of more than 400 million U.S. dollars to spend foreign highquality faucet products. In China’s faucets industry, which can be classified as a unique flower is too small, the majority of Chinesemade products in the international market competition can only play the role of the end of processing. Highgrade metal faucet is still in a domestic brand vacancy times, it was the embarrassment of my metal faucet industry. In the faucet on highend market, foreign brands are still champion, “highYi”, “Kohler,” “Hansgrohe” and other foreign brands seems to have become the preferred highend market, while some domestic wellknown brands in the midrange market have a certain impact, but in the highend market, it also hard to find a trace.

Domestic and imported tap tap a difference

New faucet is currently on the market after another, and some prices still very high. Faucet made tens of dollars cheaper, your point several hundred dollars, while the full price of imported products are generally in the last thousand or even ten thousand dollars. Even so, imports are still subject to the attention of many consumers, why not? Analysis of their main reasons are the following two points:

First appearance. The appearance of imported products is more smooth, flat, smooth, styling and more modern fashion. Second, the precision parts assembly. Imported products are mostly cast in bronze and brassmade multipurpose. When consumers purchase a key to see touch and flip a switch to feel gentle, nonstrenuous, such as feeling fat or too astringent effortlessly buoyant, well illustrated assembly structure.

Domestic hardware taps brand development of Road

According to industry analysts, the face of foreign brands of extrusion, domestic enterprises need to figure out how to tap the domestic market share and continue to keep expanding international market, the dual problem. In the buyer’s market, the products, technologies, services, three essential, of which the core competitiveness is the brand. In fact, do not necessarily have highend imports, China may not be low, many foreign companies looking for Chinese OEM is a proof! But the Chinesemade products are used in highend places faucet is indeed rare. When the Chinesemade brand unveiled and shouted out, and coupled with local manufacturing price advantage, I believe that products made in China is absolutely competitive. China’s leading hardware technology is not outdated production technology, the biggest disadvantage is still the brand. The lack of highend brand for an industry, not a good thing. Take the metal leading industry, we are all products of this boat to the middle and low crowd is bound to some enterprises were packed badly beaten. More competitors, we are all obsessed with the price war, the industry is bound to fail to promote normal development. The lack of highend brands for domestic enterprises, it is an opportunity, but it is also a challenge. To create a brand is not easy. It requires companies with strong capital, strong technical capabilities, a unique corporate culture and advanced management level and so on, must also have enough patience and perseverance. On the market, hardware industries which need to have wellknown brands to promote domestic consumption, and guide the development of the industry and promote the industry progress. Innovation is the core of brand power. It is in view of this, we must insist on innovative ideas, the use of technology advancement and product development, and continuously produces exquisite faucets meet the market demand. At present, the public awareness in order to tap just to stay in a few international brands, the right little awareness of domestic brands. Therefore, efforts to raise public awareness of domestic brands has become a very important topic. Relevant data show that at present domestic water taps in the highend market share is only about 20% in the lowend market share of about 60%. As the competition in the market gradually standardized, orderly, lowend market will inevitably shrinking. Enterprises should rapidly implement domestic brands from large to strong, simultaneously inside and outside strategies, competition has been dominated by foreign brands in the domestic highend market, while actively expand exports in order to enhance profitability, this is the way hardware faucet business development.

China National Metals and faucet industry prospects, a strong domestic market. I believe sooner rather than later, China will be even better tap deeper brand extension and development.

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